Amazon product research is probably the number one most important activity you’ll ever do if you’re going to sell on Amazon. It’s also one of the first things you’ll need to tackle. Heck, I would even say it’s more important than marketing or trying to “hack” the algorithm.
That’s because what market you go into leads to 80% of your results.
It takes a genius to be successful in a highly competitive category. But in a low competition, high demand category, even a brand new Amazon seller with some nice product photography can do great.
So, I’m going to help you do the latter.
Let’s talk about it…
What Is Amazon Product Research?
Amazon product research is when you try to figure out what to sell on Amazon.
It’s one of the most popular topics in the Amazon FBA community and for good reason. It has such an outsized effect on your results, it’s by far the most important part of the process.
You can’t just say you’re going to start a CBD brand…
Instead, you need to do some research first.
You want a product with minimal competition, cheap shipping, and a relatively small budget to get started with. You also want a product with great margins, high LTV, great AOV, and high demand based on Amazon’s SEO algorithm. All of these factors together would help build an “antifragile” Amazon business that can weather any storm because your upside will be high and your downsides will be low.
The problem? It’s harder than it sounds.
Amazon FBA Product Research: The Elements Behind A Best Selling Product
There is no way for me to say that a certain category is better than others. It completely depends. However, what I can tell you is that there are certain attributes that you should absolutely look for when picking a product to sell.
Products that are around $30-$50
Products that make at least 10 sales per day
Competitors with products that have best seller rank
At least 50,000/month searches on Amazon
Avoid seasonal products whenever possible
Ideally, the product weighs less than 3lb
Shipping is relatively cheap
It’s either a high AOV or high LTV product
It’s very difficult to find a product idea to sell on Amazon where you have all of these elements at the same time. So you’ll most likely make some tradeoffs. Just keep in mind that if you do make tradeoffs, that you can overcompensate for them in some other way.
With that said, before you fold, you should try to find this unicorn product. The reason is that if you do, success on Amazon will become inevitable. You can make a ton of mistakes, but if your product has great economics and distribution, making more sales on Amazon will become really easy.
The Best Amazon Product Research Strategies
Whether you’re starting a brand new Amazon store or you’re just adding a new product to your catalog, there is a good and bad way to approach the product research process.
Here are the good ways.
1/ Scratch Your Own Itch
Unless you’re loaded with cash, traffic, people, and other resources, your best chance of success is to go after small, tight niches you can compete in from the get-go rather than trying to build your own Warby Parker.
You do this by figuring out who you want to sell too.
So you’ll want to make a list of every hobby, passion, interests, problems, and community you’re a part of. This means if you like rugby, jot that down. If you like chess, jot that down. If you like barefoot running, jot that down. Basically, you want to look through every weird quirk you may have. Because if it’s a quirk, it’s probably a small niche. At the same time, other people will likely have that quirk as well.
Plus, these categories tend to be good margin categories.
People are willing to pay good money to participate in these markets. For example, if you like baseball bats, there are millions of little league parents who will happily drop hundreds of dollars to buy a single baseball bat for their kids.
2/ Competitive Research
This is probably my favorite tactic as competitors have data. When you go to someone else’s listings, you can see reviews, rankings, keywords, and more. So if something is working for someone else, then it’ll probably work for you too.
It works especially well when combined with tactic #1.
The key here is to just find someone else’s product and copy it. What you really want to do is look through 10+ similar products. Then you want to find the commonalities between them. Whatever is working, that’s what you want to copy. Whatever isn’t working, based on their 3 star reviews, that’s what you want to fix.
More importantly though, you need a USP.
So if I decide to sell a baseball bat, I can’t just say it’s a “higher quality” baseball bat because I fixed up some of the issues. You want to give your customer one big and strong reason to buy your baseball bat over someone else’s.
The Best Amazon Product Research Tools 2021
To help you through this process, you might want to use some Amazon product research tools.
Here’s a quick overview of which ones to try…
It’s a great little tool that will help you find products to sell. The free features it has are good enough to get you started. But the paid option is worth it if you’re serious about Amazon product research. The great thing about Helium10 is its simplicity.
2/ Jungle Scout
Jungle Scout is probably the most popular Amazon product research tool. It’s the powerhouse of all tools. So if you’re looking for the most powerful and reliable solution, this would be my choice. There is a learning curve, but once you get that part down, it’s smooth sailing.
3/ Viral Launch
If you can’t decide between Helium10 and Jungle Scout, then try Viral Launch. It’s a great alternative that’s full of tools you can use for product research. Just keep in mind that it’s more expensive to start with than Jungle Scout, but cheaper than Helium’s paid program.