Clickfunnels vs Shopify: Which Is Best For Ecommerce?

Trying to decide between Clickfunnels vs Shopify for your ecommerce business?

I’m not surprised. There’s almost a small war in the ecommerce space about this because of Clickfunnels’ constant attacks on websites as a whole. These days, some people are actually confused about which one is best to launch an ecommerce business with.

In my opinion, the answer is ridiculously clear.

With that said, I’m going to go through all of the pro’s and con’s of each so you can decide for yourself. This includes their biggest features and how that affects your business.

Let’s get started…

Clickfunnels vs Shopify: Overview

Both Clickfunnels and Shopify let you sell things online, but they do it differently.

Shopify is an ecommerce platform that makes it easy to build your own ecommerce store. Once you sign up, you have everything you need to start selling physical products online. Unlike Clickfunnels, Shopify was originally built specifically for ecommerce.

Clickfunnels is a platform that allows you to easily stitch together landing pages into “funnels”. Once you sign up, you have everything you need to make sales pages and their corresponding one-click upsells. Unlike Shopify though, it was originally built for infoproduct businesses.

There are people who’ve built 7 figure brands off the back of both tools.


Both tools work for ecommerce. 

However, I’m going to have to give the edge to Shopify as it was specifically built for ecommerce.

Clickfunnels vs Shopify: Store

Both tools have different ways to sell a product.

With Shopify, you have a full blown ecommerce site. This means a homepage, collections page, product description pages, shopping cart, shipping, and more. It also comes with different themes and apps, some free and lots more paid.

Shopify is also really great at collecting and organizing all of the data you need. This includes everything from sales and revenue to refunds and shipping costs. It’s like a command center that contains all of the needs of an ecommerce store owner. Anything else that you need can be added onto your store with apps.

Clickfunnels is about sales pages. They’re whole shtick is that websites suck and it’s better to build your business around sales pages because it helps to optimize conversion rates. This is a half-truth. With that said, Clickfunnels is great at what it was designed to do, which is sales funnels. Clickfunnels also tracks the funnel data for you and makes it easy to split-test everything.


Honestly, there is a world where each one has its place. However, if you can only pick one, Shopify is the clear winner. Even if you think Clickfunnels and Shopify are equals when it comes to sales ability, the other features Shopify has just makes life so much easier and simpler.

Clickfunnels vs Shopify: Blog

Content is king. So having a strong blogging CMS is important.

Shopify has a built in blog in all of their stores. However, I’ll admit it’s not the best. There’s a lot of improvements that can be made at every angle, including the layout. Luckily, they’ve made some improvements recently and are starting to put more and more focus on the blog.

Clickfunnels has no blog.

If you want a blog, you’ll need to have your own separate WordPress site. This means more things to worry about, not to mention more money. This is a huge blow to Clickfunnels. One that’s honestly inexcusable for a tool that claims is better than a website.


Shopify is the winner by default since Clickfunnels has no blog to begin with.

Clickfunnels vs Shopify: Extras

In this section, we’re going to talk about all the other stuff these tools provide.

The great thing about Shopify is that there are tons of “extras” you can layer onto your store to make it even better. For example, you can buy premium Shopify themes that run crazy fast and have better checkout experiences. Another example is you buying premium Shopify apps that can help your site grow or make it easier to manage.

The greatest thing about Shopify though is its robust creator community. There are a ton of Shopify themes and apps to pick from. Just check out their app store and Google around for independent Shopify themes, such as the ones made by Out of The Sandbox.

Clickfunnels also has a ton of people making Clickfunnels templates. Besides their ability to make sales funnels easy to make, this is probably the best feature of the Clickfunnels community. While the base Clickfunnels design isn’t very ecommerce friendly, you can quickly change that with a premium Clickfunnel theme.

There are no apps with Clickfunnels though.

We haven’t even gotten to things like shipping though, which is huge. Unfortunately, Clickfunnels does none of this. Only Shopify helps you with the entire process of selling and shipping your products to your customers.


Shopify is still the winner here. There’s just way more you can do with it.

Clickfunnels vs Shopify: Integrations

Integrations are key to making life easier on you, the business owner.

Shopify is a billion dollar company, making it the biggest player in the space. This means that any software that has anything to do with ecommerce integrates with Shopify. For example, besides Shopify, Klaviyo is going to be the most important software you’re going to need to run your ecommerce business. Klaviyo integrates with Shopify. 

The same goes for all of the biggest ecommerce softwares.

Clickfunnels has no real integrations besides the very basic shopping cart.

Again, it was never made for ecommerce specifically. It was built for infoproducts, which all happens digitally. It’s only saving grace is that you can use AppTrends to funnel your data to your Shopify store, which has everything you need.


Clickfunnels is so bad at this area, that it relies on Shopify to do the heavy work. That makes Shopify the clear winner, yet again.

Clickfunnels vs Shopify: Pricing

Pricing is going to be a major factor, especially for new ecommerce businesses.

With Shopify, you can get started with as little as $30 per month. There are also $79/month and $299/month packages that give you some extra perks, but mostly importantly reduce your shipping costs at scale.

With Clickfunnels, it costs $99/month to start. There are additional packages that contain a lot more features at the $297 and $1,500 levels. With that said, these extra packages don’t give you more things to make a full store. It just gives you more things for landing pages.

Even if you include the costs of additional apps, you would need multiple paid Shopify apps just to match Clickfunnels starting cost. This includes all of Shopify’s landing page apps.


Shopify is the obvious winner with a price tag that is 66% lower than Clickfunnels.

Final Verdict

Shopify is the clear winner for the ecommerce store owner.

Even if you want dedicated landing pages to sell your products with paid ads, you can just use one of Shopify’s many landing page apps such as Shogun. This way, you get the best of both worlds while paying less.

If you still really want to use Clickfunnels though, use it on a subdomain.

For everything else, stick to Shopify. It just has everything you need and makes it really crazy easy for anyone to set up a successful online store from home for very little money.