Helium 10 vs Jungle Scout: Which Is Worth It For Amazon FBA Sellers?

By Danavir Sarria •  Updated: 10/01/20 •  7 min read

Trying to decide between Helium 10 vs Jungle Scout?

No worries, almost everyone who gets into Amazon FBA asks the same and for good reason. Amazon product research is the most important part when it comes to actually building a successful Amazon business. And when it comes to the Amazon product research software that helps you figure out which products are best, both Jungle Scout and Helium 10 reign supreme.

However, you only really need one. 

So, we’re going to dive deep on both to find that answer.

More specifically, we’re going to cover all the major features, benefits, costs, and more so you can make a smart decision and pick the best software for you.

Let’s start…

Helium 10 vs Jungle Scout: Overview

Before we get into the what’s different about each tool, let’s talk about what they are in the first place.

So what is Jungle Scout?

Jungle Scout is probably the biggest and most well known product research tool for Amazon FBA sellers. Basically, it allows you to find products on Amazon, along with its product data so you can decipher what is most profitable or not. 

Some of its factors include number of reviews, best seller rank, and more.

It comes in either a Chrome extension and a web app. The web app is focused on helping you find trending products you can sell. The extension is focused on helping you find easy to use private label products. Together, they make the entire process quick and painless.

So what is Helium 10?

Helium 10 is another Amazon product research juggernaut. What’s amazing about it is that it’s actually a suite of tools. In fact, it comes with 20 tools that help you find profitable keywords, identify trends, spy on competitors, and optimize your product listings.

Like Jungle Scout, there are multiple ways to use Helium 10.

The craziest part is that its Chrome extension is actually 100% free.

For access to their 20 other tools, you can then either pick the ones you want to sign up for or pick a subscription plan that includes all of them.

Helium 10 vs Jungle Scout: Features

Features are what make and break any software. Now, while Helium 10 and Jungle scout are both very similar, the few differences they have may make or break your purchasing decision.

Jungle Scout Opportunity Finder

The goal of every product research effort is to find profitable product niches and possibly even the best trends you can ride along the way. This is what Jungle Scout’s Opportunity Finder is all about.

Instead of you having to manually organize hundreds of product categories, average pricing, LSQ, and more… this feature allows you to find all of that and more with just a click of a button. By the end of it all, you’ll have actual Amazon keywords with high demand and low competition.

Jungle Scout Chrome Extension

As the name says, this tool requires you to use Google Chrome. So if you don’t currently use chrome, either make the switch or reconsider using Jungle Scout as a whole. I suggest you do whatever you have to do to use it because it allows you to find and validate Amazon FBA product opportunities from Amazon with its opportunity score.

Jungle Scout Sales Estimator

Wondering what the average monthly sales are for certain product categories? This tool finds it for you in just 3 simple steps. It’s also the perfect tool for spying on competitors without any complicated steps. Don’t be surprised if your product launches improve with this data.

Jungle Scout Product Tracker

Once you’ve picked a product, the Jungle Scout Product Tracker will help you keep up to date with all the sales data from that product. For example, it’ll give you average price, daily units sold, and average daily revenue. 

Helium 10 Chrome Extension

This is one of, if not the most useful free tool out there for Amazon product research. You can check out revenue estimates, prices, sales trends, PPC analytics, and more… all at a glance. So if you’re looking for a way to “test” Helium 10, this is the way to do it.

Helium 10 Xray

Xray basically allows you to do a search for Amazon products. It gives you access to total sales revenue, unit sales, FBA profit margins, and number of reviews. Basically, it’s a useful tool that helps get you an overview of the market in seconds.

Helium 10 Magnet

Helium 10 Magnet has one of the largest keyword databases anywhere. It’s also more accurate than most other tools. So there’s no doubt you’ll find plenty of untapped, long-tail keywords that will help you make more sales.

Helium 10 Cerebro

Cerebro is a reverse ASIN keyword research tool. Basically, it allows you to find things like search volume and quantity of contending items. In other words, you can see the exact keywords that other people are profiting from. 

Helium 10 Black Box

This is Helium 10’s product research tool. Like Jungle Scout’s Opportunity Finder, it helps you find the most profitable Amazon products to sell in the categories you want to sell in. It’s by far the most important tool in Helium 10’s toolbox.

Helium 10 vs Jungle Scout: Accuracy

Ultimately, the most important part of any Amazon product research tool is the accuracy of that tool. If the accuracy is off, then it’s not going to be useful even if it was free. 

Luckily, people have run tests to figure this out.

The winner?

They were very close. In some cases, the gap between the two was at 2% and in other tests, the gap grew by as much as 14%. In all cases though, Jungle Scout was the winner. 

This makes Jungle Scout the most accurate research tool today.

Helium 10 vs Jungle Scout: Pricing

Besides features, a software’s pricing plans will generally be the make or break factor. Luckily, both Jungle Scout and Helium 10 have pricing plans that can work even for new sellers.

With Helium 10, you can start for free using their Chrome extension. They also have a free plan to give you a limited test of all of their products. Once you do decide to become a paying customer, you essentially get all of the restrictions off and you get access to some additional tools. As you get to Elite, you also get additional trainings, community, and more.

With Jungle Scout, there are no free options or trials. Instead, you get a 14 day money back guarantee on their standard plans. With that said, the pricing for Jungle Scout is actually cheaper than the pricing for Helium 10’s paid suite of products. 

Helium 10 vs Jungle Scout: Final Verdict

Ultimately, it’s going to come down to what you value the most.

Jungle Scout is a bigger “name brand”, is more accurate, and has cheaper overall pricing.

Helium 10 comes with way more tools, is free to start, and the accuracy is second only to Jungle Scout.

So if you’re only looking for the cheapest option that is “good enough”, I would go with Helium 10. If you’re looking for the better performing option, go with Jungle Scout. The only reason to pick Helium 10 though is because you really want access to their other tools. Otherwise, I do recommend for Amazon sellers to go with Jungle Scout once you’re ready to go paid.

Danavir Sarria

Danavir is an ecommerce growth strategist that helps DTC brands scale in record time.