How To Find Products To Sell On Amazon Without Jungle Scout

What if there was a way to learn how to find products to sell on Amazon without Jungle Scout?

There is and it’s a lot simpler than you think.

It’s also even more effective than relying on software to get the job done.

The only difference is that this route is only for people who want to build real, sustainable brands. So if you just want to build an “Amazon business”, feel free to use any hacks to find opportunity. Otherwise, if you want to build a business that can weather any storm and could actually be sold for a big payday when you’re ready to move on, you’ll like this method.

Let’s get started…

How To Find Winning Products On Amazon In 5 Steps

Products rule the world. At least, it rules the Amazon world.

Ultimately, you need a product that’s going to be found with Amazon SEO, is going to be sold in droves with Amazon PPC, and ultimately either minimize refunds or leads to repeat purchases, or both. Hence why so many people are fixated on using software like Jungle Scout to find little pockets of opportunity that can be exploited for maximum money making schemes.

Yet, this route forgets what matters most in selling a product…

Step #1: Who are you selling too?

The most important part of this entire Amazon product research equation is who you’re trying to make a product for, because ultimately they are the ones who are going to buy. So if you want to really learn how to find products to sell on Amazon without jungle scout, then this is your first step.

However, one huge mistake most people make is going too broad.

You’re not going to do well by saying you’re making a product that works for everyone. Heck, depending on the category, you might not even do well by targeting just men or women.

You need to go deeper.

The best way I’ve been able to figure this out is by targeting communities rather than demographics.

For example, here are a few communities…



The reason going after communities go so well is that they’re a collection of people who have the same interests. Some men are really hardcore into grooming. Some men just don’t care. So if you’re selling a grooming product, just saying something is for all men won’t work. But saying your product is for men who want the best grooming routine available today, you will sell more.

Step #2: What problems does your audience have?

Everyone has problems and people are willing to pay to have those problems go away.

So if you solve a big, urgent problem with a product, it’s going to sell. The trick is figure out what problems your audience currently has to deal with and then pick the one you want to solve.

One great example is the moisturizer market.

Some people have dry skin
Some people have sensitive skin
Some people have oily skin

You definitely cannot do one moisturizer that solves all of these problems. Instead, you want to pick one type of skin to specialize in. 

This is the most foundational part about learning how to find products to sell on Amazon.

Step #3: What solution can you offer your audience?

Now, we can finally worry about the product.

At this point, you’ve nailed down who you’re selling to and what problem you want to solve. The next step is to figure out how you want to solve that problem.

Luckily, this is the easiest step.

You will almost always have someone who already sells the solution to the problem you want to solve. In fact, if you ever find yourself in a category where no one else already sells what you want to sell, then you need to find yourself a new category. Otherwise, you’ll go broke trying to sell something that no one really wants.

So with all of that said, your next step is Amazon and Google.

You want to find 5-10 companies that sell solutions to problems you chose in step 2.

This means you’re going to spend a few hours typing in every variation you can to find products on Amazon and Google. You want to look for direct competitors, especially if they also specialize in what you want to sell. You also want to look for either Amazon brands or DTC brands rather than billion dollar competitors.

From there, you want to nail down exactly what you want to sell.

This means going through all 5-10 brands, going through every product that solves the problem you’re looking to solve, and then coming up with a product idea that takes the best of all worlds.

This is how you actually pick a product that will sell on Amazon.

Step #4: How is this solution different from competitors?

The process doesn’t start and end with finding a product though. 

You now have to take your product idea and make sure it has an extremely strong USP so that people buy your product over everyone else’s. This is the part almost every Amazon seller skips because they either don’t understand how important it is or because they realize how hard it is.

So there are 2 main things you want to do.

The first is to go to Amazon and go through each of the similar products you found in step 3. You want to analyze the reviews section for each. You want to read them all, but with a special focus on 3 star reviews because they tend to be the most helpful and constructive.

Take note of all the complaints because you want your product to avoid these complaints. You also want to look for any patterns to the complaints to see if there’s a hidden USP there.

The second is to choose a particular type of differentiation that makes sense, whether that’s attributes, ingredients, materials, or gender.

For example, if I chose moisturizer for oily skin, I can differentiate by…

1/ Moisturizer for men with oily skin
2/ The only moisturizer for oily skin with 3X more green tea extra

Assuming there are no big brands who have the same USPs, these would be excellent product ideas to sell on Amazon. Now you have a real chance to compete even if you choose to be in a hyper competitive category.

Step #5: Double check with Amazon’s ranking

Finally, we can use Amazon to double check our findings.

Because Amazon has its own algorithm and the goal of selling on Amazon is to exploit all the organic traffic you can get to your listing, it’s worthwhile to see how easy or hard your journey is going to look like.

So type in your category in the search bar.

Now look for how many products come up with your exact search, as well as number of reviews, and the SEO optimization of each product.

If you’re still in a category where most people have 300+ reviews, you either might want to reconsider your product idea or have a very strong marketing plan that involves sending outside traffic directly to Amazon.

If the listings you see show a bunch of sub 200 reviews and some products with 50 reviews or less, then you’re golden. If you want to triple check even further, feel free to use something like Helium10 to check competition, but I wouldn’t make my decision based on what it says.

The Best Products To Sell On Amazon

Sure, you could learn how to find products to sell on Amazon without Jungle Scout, but why not just give you the best products to sell on Amazon, period?

Well, there’s a lot of ways to tackle this problem, so I’m going to focus on the most helpful way.


You see, I would say that at least 50% of all success in ecommerce, whether it’s Amazon or Shopify, is going to come down to math. If the math works, the business will have a chance. If the math doesn’t work, no amount of marketing will be able to fix it.

So if you really want to learn how to find products to sell on Amazon without Jungle Scout, then here are some of the variables I would look for…

1/ You want a small product for cheap shipping
2/ You want that product to be at least $35+
3/ You want it to be subscription-friendly

It’s very difficult to find a product idea that fits with all 3 rules. So your goal is to just get as close to it as you can, while also being prepared to offset what you couldn’t reach.

For example…

1/ If it’s a large product, hopefully its lightweight
2/ If it’s lower than $35, then you want higher margins
3/ If it’s not subscription friendly, try a $100+ product

This is what I would call an “anti-fragile” Amazon product. The stronger your economics are, the stronger your business will be even if weird stuff happens. You’ll survive when others won’t.

How To Source Products To Sell On Amazon

Once you’ve decided what exactly you’re going to sell, all that’s left is making the product.

This part isn’t necessarily hard, but it does take time and it can be frustrating.

So basically what you want to do is go on Google and type in keyword phrases that will find private label manufacturers within the same category you’re looking to be in. So if we’re going to go into the moisture category, I’m going to type in words like…

“Moisturizer manufacturer”
“Moisturizer private label”
“Moisturizer turnkey”

You’ll then have a bunch of searches. Go through every single one and see if they give any hint of creating the product you want to make. Most of the time, they will. If there are signs of life, you want to contact each of them. Ideally, you want to call them on the spot and ask. If you can’t call them though, then sending an email is fine.

During this call or email, you want to ask for…

1/ Modifications/capabilities
2/ Minimum order quantities (MOQ)
3/ Pricing
4/ Lead times

It’s important that before you do any of this, you have a good idea of what you want to make. This includes showing competitors examples, along with understanding the requirements to deliver on your exact USP.

If they say everything is good to go, then you’re in. 

Just make sure to double check all details, especially costs. You want to ask how the process will look like and what you should expect so that everything goes smoothly. You don’t want to be surprised by any “hidden” fees or caught off guard by huge delays.

If they say no though, you have two choices.

If they say no because your product idea just isn’t feasible, then you might have to go back to the drawing board. This rarely happens and if it does, many times they’ll tell you how you can modify it so that it is feasible. But if it does then, there’s nothing you can really do.

If they say no because they don’t have the capabilities, then you just have to keep looking for other manufacturers. This is the most frustrating part of the whole process, so the most important part to keep in mind is that it’s only a matter of time.

Once you find someone though, you’re good to go.

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