How To Increase Sales On Etsy: The Definitive Guide

By Danavir Sarria •  Updated: 08/22/20 •  8 min read

Looking to learn how to increase sales on Etsy? Good. Because with 2.5 million sellers on the platform, any little competitive advantage you have can make a huge difference.

Luckily, it’s not as complicated as you think.

In fact, the most powerful strategies I’m going to show you have been proven to work for decades before Etsy or even the internet were ever a “thing”. Hence why so few Etsy sellers ever use them.

The best part? These strategies work in every category.

Starting a candle business? Check.
Starting a streetwear brand? Check.
Starting a makeup line? Check.
Starting a supplement company? Check.
Starting a subscription box? Check.
Starting a beverage brand? Check.
Starting a luxury brand? Check.

And more…

So with all of that said, let’s get started on how to increase sales on Etsy.

How To Start Getting Sales On Etsy From Scratch

Before we talk about how to increase sales on Etsy, we need to talk about how to even get sales in the first place.

Fortunately, you only need 3 things to make this happen.

Product-Market Fit
Message-Market Fit
Channel-Market Fit

Product-market fit is when you are selling the right product to the right market. In other words, you’re selling something that a group of people desperately want. The way you figure this out is by looking at what competitors sell. If there is a very popular category, then you need to be in it. However, it’s critical that your product has 1 unique feature or promise so buyers have a reason to buy from you versus their other options.

Message-market fit is when you are saying the right things to the right market. In other words, you’re telling your potential customer everything they need to know to make a purchase. You do this through a combination of copywriting and visuals. However, it’s critical to tell them what it is you’re selling, who is it for, why is it different, and answer their top 3-5 biggest objections to buying.

Channel-market fit is when you are selling on the right channel to the right market. In other words, you’re trying to sell a product on a marketing channel your target market uses. This means really understanding who you’re targeting and making sure Etsy is the right place to sell your product. Long story short though, if you’re selling anything “craft” or handmade or anything like that, then you’re good to go.

When you’re just trying to get sales, there are no hacks.

You have to quadruple down on the fundamentals of business. Because if you don’t sell something people want, then there is literally nothing you can do to make people buy what you have to offer.

Once you have the fundamentals though, it’s time to talk about Etsy SEO.

Etsy SEO: The Secret Behind Easy, Daily Sales

The real power behind Etsy is its ability to let you make sales through SEO. At any point in time, people who already visit the Etsy platform can type in something, find your product, and buy without you having to do any sort of work whatsoever. Hence why the bulk of your sales will come from it.

All you have to do is be in front of people as they search.

Assuming you already have the fundamentals down, you just need worry about 1 thing…

What is your customer already typing that you can rank in?

The #1 biggest mistake Etsy sellers make is using keywords that customers are not typing in. You’ll never get traffic that way. You have to use the words your customers are already using to find products like yours.

They’re not typing in proprietary names or brand names.

They’re typing in specific categories, styles, flavors, and more.

Just think how you do your shopping. If you’re new to handmade soap, you’re not typing in any brands. You’re typing in a specific ingredient like Shea butter or maybe a specific scent. That’s what you need to rank for, especially if there are specific features that are very uncompetitive on Etsy, but have lots of search volume.

To help you do this, use something like Marmalead.

Once you know what to rank for, the rest is super basic.

You now need to put your keyword(s) on your title, description, and tags so you can make it easy for Etsy to rank your product for you. Of course, don’t just keyword stuff your listing like a robot though.

Remember the fundamentals!

You want to put in the right keywords and then include them in messaging that helps people buy once they’ve found you. It’s also a much more cleaner, credible, Etsy approved way to market your product.

How To Increase Etsy Traffic Almost Overnight

Now is when you can focus on more immediate strategies. Like always though, we’re going to focus on the fundamentals because those are what drive 90% of success in Etsy, Amazon, Shopify, or any business model in existence.

Luckily, there are only a few proven ways to grow an Etsy shop.

The lowest hanging fruit starts with your listing. If you’ve followed along so far, you already have solid SEO and product people want. Now you have to make a compelling case for people to buy right now through your copywriting and visuals. This means updating your product pictures, even if it means hiring a professional photographer. It also means improving your copywriting, even if it means hiring a professional copywriter who understands Etsy SEO.

Next is your offer. By far, the biggest objection in ecommerce is shipping. This means that whenever you can offer free shipping, you’ll see your conversion rates skyrocket. However, that also leads to margin problems. So if you’re going to offer free shipping, I would also increase your base price by a little to recoup your losses. 

After that, you want to increase the number of listings you have. Think of every product as a fishing pole. The more listings you have, the more likely you’ll catch some fish. This is particularly true when your main form of traffic is SEO. So if you can come up with new product ideas and minor variations of products, then you’ll maximize your chances of finding new customers. Ideally, you want 50+ listings.

Another strategy that doesn’t necessarily bring many new customers, but makes every purchase much more valuable, is the bundle. If you can bundle 3-5 products into a listing and make a good offer, this will make it much easier to reach your revenue goals faster. In fact, it’s one of the most important things you can do to build a real business.

Lastly, it’s building an audience. You can only do so much on Etsy, so you will eventually have to market your product elsewhere. This means Youtube, Twitter, TikTok, Instagram, Facebook, Snapchat, email marketing, blogging, and more. You want to build an audience outside of Etsy and then pointing them to your store. Of all the strategies you can do to grow, this is the hardest, but has the biggest potential for growth.

The ONE Etsy Growth Hack To Try

If you haven’t noticed by now, I’m very against any growth hacks. That’s because they’re almost never worth it since they’re not sustainable. You’ll build a much bigger, more profitable store faster by nailing the fundamentals.

With that said, there does seem to be 1 growth hack worth trying.

Renewing your listings.

Etsy SEO is based on an algorithm that “turns on” whenever you are actively trying to grow your Etsy store. So the more you can show updates, especially through listings, the better. Ideally, you’re doing this through new products. However, you can also just renew your listings as well for the same effect.

So how many times should you do this?

Well, anything is better than zero. With that said, the ideal frequency is actually every day. Again, if the algorithm “turns on” the more frequent you are improving your store the better.

Just keep in mind this does not replace anything else.

In other words, renewing your listings does not fix bad SEO, photography, or anything else. It’s what you do after you’ve already done everything else. That’s the only way this tactic will work. But once you do have the basics, renewing your lists should help big time.

That is how to increase sales on Etsy.

Danavir Sarria

Danavir is an ecommerce growth strategist that helps DTC brands scale in record time.