50 Best Private Label Products To Sell Online In 2021

Looking for the best private label products to sell?

If you want a successful ecommerce business, then this step is a necessity. You can’t go around slinging random dropshipping products expecting to build a real, sustainable brand. Hence why there is no such thing as profitable Shopify or Amazon business without a suite of products that people absolutely fawn over. 

The most efficient way to do this is with a store containing multiple private label products.

But with literally hundreds of thousands of categories to pick from, how do decide which private label products to sell? 

That’s what this guide aims to do. We’re going to go over the best private label products to sell on Amazon or Shopify so you can go from 0 to profitable as soon as possible.

What Are Private Label Products?

All private label products follow one specific definition.

They’re a product that a manufacturer already makes and then you come in and slap your logo on it. For example, many supplement manufacturers might already have a few “off the shelf” formulations they make. In a private label situation, you are asking the manufacturer to make more of that already existing supplement formulation and putting your logo on the bottle.

The great thing about private label products is that it’s usually cheap to start.

You don’t have to worry about customization. Neither do you have to worry about huge minimums. The manufacturer already has the materials and processes to make that product at scale with minimal additional costs. The only thing that’s going to be different between your product and someone else’s is your logo.

How To Private Label Products For Small Business

So you have a small business idea, got your Shopify or Amazon store all set up, and want to find private label manufacturers to get your brand running. Here’s how you do it.

Decide what category you’re getting into.

Before you can search for anyone, you have to know who you’re searching for. There’s a huge difference between making shoes for kids than it is making shoes for Crossfit. In addition, you should also do research about everything that goes into making your product. This way, you understand everything your manufacturer is telling you and know if they produce high quality private label versions.

Google for private label manufacturers

Once you know what product you’re going to private label, now is the time to type it into Google with certain keywords. For example, let’s say you’re going to private label shampoo. You want to type in the words, “shampoo private label” or “shampoo” manufacturer”. If there are other variations you come up with, try them.

Contact all potential manufacturers

At this point, you have a massive list of manufacturers you reach out too. First, remove the ones that don’t at least sound like they can make what you want them to make. Then, go through every manufacturer that makes the cut and look for their contact information. You want to call all of these manufacturers. And if you can’t call them, then email them. Either way, this means you’re going to be contacting 30-50 manufacturers.

Ask the 3 key questions

There are only a few questions you really need to ask if you want to know if a manufacturer is right for you. These questions include asking for their minimum order quantities, costs, and lead times. Feel free to ask more questions, especially about the product itself. But those are the 3 key questions to truly understand if they’re the right partner for your budget.

Pick the best manufacturer for you

Sometimes, you’re going to have a clear winner. Other times, you’re going to be choosing between 2-3 top options. My advice is that if you’re stuck picking between multiple options and each one delivers high quality products at a great margin, then pick the one with the best support. This means picking the manufacturer you can contact by phone fast and you felt most comfortable with talking. This will make a huge difference anytime there are problems to fix.

Brand your product

All that’s left now is making your product. Because you’re selling a private label product, this mostly means putting the packaging together. Considering marketing is your own unique differentiator in most cases as a private label brand, you should take the time and resources to build a real strong brand identity.

The Best Private Label Products To Sell On Amazon Or Shopify

You can private label a product in almost every category imaginable. However, there are certain products in categories that just always do well. Here are 50 ecommerce business ideas you can start with private label.


The supplement market is a massive market. In fact, it’s a $128 billion market and it’s expected to grow to $230.7 billion by 2027. It’s why it’s also one of the most competitive. But considering how younger generations are focusing more on their health than ever before, there is still plenty of whitespace to dominate in with a private label product.

Here are a few type of supplements you can private label…

  • Sleep capsules
  • Protein powder
  • Vitamins
  • Keto
  • Probiotics


Cosmetics is one of those bulletproof categories that will never die. Heck, Kevin O’Leary one claimed in an episode on Shark Tank how cosmetics were one of the only categories to keep their margins even after 100 years of innovation and competition. So if you want to start your makeup line, then this is the category you want to be in.

Some of the cosmetic products you can private label include…

  • Lipstick
  • Mascara
  • Foundation
  • Concealer
  • Blush


While most of the attention when it comes to personal care is on women’s market, the real surprise is that the men’s market where all the growth is. This includes everything from shaving products to beard products and even skincare. Basically, if you want to avoid the competition in the women’s market and want to ride the wave to growth, then grooming is a good choice.

Some grooming products you can private label include…

  • Beard oil
  • Razors
  • Soap
  • Lotion
  • Sunscreen


Clothing is one of the most popular categories to get into by new and experienced entrepreneurs. It’s also one of the biggest with the most product categories you can private label. It’s also one of the cheapest to get into because of print on demand services, which I consider to be a hybrid between dropshipping and private label.

Some clothing products you can private label include…

  • Shirts
  • Shorts
  • Shoes
  • Underwear
  • Jackets


Food is another massive category with huge potential. Heck, just look at Trader Joe’s. Of the bunch though, it’s probably one of the more expensive ones to get into because food is cheap, so even private label items may have bigger minimums. However, if you look into small manufacturers and even artisanal food, you can find a few winners.

Some food products you can private label include….

  • Chips
  • Salsa
  • Pizza
  • Pasta
  • Rice


Like food, beverage is also a huge category. This is the domain of giants like Pepsi and Coca Cola. With that said, there’s way more you can private label here than just soft drinks. This is especially true today with all of the food & beverage leaning more into healthier options like plant-based, functional ingredients, and non-alcoholic.

Beverage products you can private label include…

  • Energy drinks
  • Soda
  • Fruit juices
  • Water
  • Root beer


Jewelry is one of the oldest categories in human history. It’s also a high margin business. It has some downsides, like seasonality issues. But, it’s a category where you can find both high end and handmade products to private label. This makes it a great category to be in even if you’re on a budget.

Some jewelry products you can private label include…

  • Necklaces
  • Rings
  • Anklets
  • Earings
  • Bracelets


For every part of the house, there is something you can private label. This includes the kitchen. What’s great about kitchenware is that they’re naturally good for Facebook ads due to their average order values. And if you like to cook, then it’s a category you’re naturally going to like.

Some kitchenware products you can private label include…

  • Kitchen knives
  • Pots
  • Pans
  • Cutting boards
  • Rice cookers


This is a category you won’t see in many lists, but CBD is very much alive as a private label product. The good news is that CBD is an upcoming category with millions of hungry buyers. The bad news is that they’re still a little hard to sell due to so many regulations. But if you’re ready for a challenge and love CBD, then go for it.

Some CBD products you can private label include…

  • Drops
  • Capsules
  • Pet Chews
  • Ointments
  • CBD food


Hair is a category now many people talk about, but it’s an absolute juggernaut in the ecommerce space. I’m also going to include other types of toiletries here because it goes along with hair. With that said, there’s plenty of hair only products you can private label, so if hair is your thing, then it’s a great category for you.

Some hair products you can private label include…

  • Shampoo
  • Conditioner
  • Hair dye
  • Wigs
  • Extensions

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