How To Sell Pottery Online: The Complete Guide

Wondering how to sell pottery online? 

So is everyone else who makes any sort of ceramics and wants to make a living from it. The key difference is that the ones who succeed follow a specific blueprint that’s designed to eliminate risk, while everyone else struggles with keeping their margins.

Considering it’s one of the more unique craft business ideas, you need to make sure you know what your doing since different rules do apply.

Let’s talk about it.

Can You Make A Living Selling Pottery?

It almost seems too good to be true. The truth is though, assuming you are making pottery that other people like, then you can exchange that pottery for money. 

The real key then is being able to sell enough of your pottery to allow you to go full time. This is a bit more complicated since there’s a lot of numbers involved. However, there are plenty of ceramics-based ecommerce brands that are generating 7+ figures in annual revenue.

Eventually, you will probably need to outsource the pottery making.

But yes, you can make a full time living if you learn how to sell pottery online the right way.

How Much Does Pottery Sell For?

The price of pottery varies wildly based on what exactly you’re actually selling.

Here are some Amazon search results…

Handwarmer Mug – $32.99
Medium Sized Bowl – $79.95
16pc Ceramic Cookware – $109.95

So really, the answer is it depends. The best way to know how much your pottery sells for is to find someone else who successfully sells your type of pottery online and then copying their price point, while double checking if it fits your target margins.

With that said, you’ll generally be selling stuff within the $25-$75 range.

Best Place To Sell Pottery Online

These days, you have tons of options to sell pottery online. 

However, there are 3 main places you should consider.


With Etsy, you’ll be thrusting yourself into a community that loves to buy handmade goods. Plus, the Etsy platform makes it really easy to start selling. These two things combined makes it the most popular platform for pottery sellers. 


With Amazon, you can take advantage of the best logistics and shipping operation in the world. Plus, with enough effort into Amazon SEO, you can experience a surge in traffic to your listing. This requires more technical experience than Etsy.


With Shopify, you can build your own store on your own domain. You decide how the entire experience looks like from start to end. This includes building the highest converting pages possible so you can use Facebook ads to grow.


I recommend Shopify because ultimately you’re trying to make a full time income selling your handmade pottery online. For this to happen, you have to build a real brand with its own “home” so you can maximize both the traffic and conversions.

With that said, that doesn’t mean you shouldn’t do Etsy or Amazon. Instead, the best way to see those other two options is as “sales channels” rather than the focal point of your brand.

So use Shopify to sell your products and if you have additional inventory to move, then feel free to add Etsy or Amazon on top of that. With that said, I suggest you focus on Shopify until you understand how to sell pottery online.

The Official Pottery Business Plan: Build

Most businesses fail due to a lack of traction, not product.

Luckily, if you’re making handmade pottery, you have two things going for you…

1/ You have expert knowledge few others have

2/ You have lots of opportunities to make unique content

So before you start putting up your wares online, you should take these strengths to build an audience of raving fans who will be ready to buy your product on launch day. You’ll want to do this at least 6 months before you launch to give you enough time to get organic traffic.

As for where you should build your audience, these days it’s….


Pick one and stick that one marketing channel for the entire duration. You’re better off mastering one traffic source and tripling down on your content there than being in 100 different places at once.

The Official Pottery Business Plan: Launch

About 1 month before your launch day, you should start sending your traffic to an email opt-in. You want this opt-in to specifically promise that you’re launching your pottery brand soon.

This email list is going to be the key to your launch.

Once that month is up, it’s time to officially launch your brand.

For efficiency purposes, I suggest you launch in 3 rounds. In other words, you launch and sell out your products before working on the next batch. Repeat three times with each subsequent round being bigger than the last.

Once you get to round 3, you keep the store open.

Doing this gives you the time to work on your marketing while validating your brand with minimum viable effort. This way, you only move on to the next round once the prior round is complete. 

And if for some reason your stuff isn’t selling, you now have the flexibility to pivot based on customer feedback and repeat the process.

The Official Pottery Business Plan: Scale

Assuming you’ve sold 2 rounds worth of pottery, now is the time to think about scaling.

Luckily, it’s not that complicated. Learning how to sell pottery online really comes down to getting more traffic and converting more people into customers and repeat customers.

At this stage, traffic is still your #1 priority.

If possible, you should triple down on the same organic strategy you started back in the “build” phase of this plan. While it’s the slowest route, it’s also going to have the highest conversion while also being the most profitable customers you’ll have access too.

Once your organic traffic is running smoothly, you’ll want to add paid.

This can be through Facebook ads, Google shopping ads, or Youtube ads. Other alternatives include influencers and niched email newsletter or podcast sponsorships. Basically, you’ll want to pick one channel and get at developing creative that gets people to click out and onto your site.

For best results, sell your pottery in bundles.

You’ll have a much better chance at affording the best customers with a higher AOV (average order value) offer than you will with a smaller offer. If possible, it’s preferable to see bundles within the $50-$100 range.