Trying to figure out the difference between Shopify vs Shopify Plus?
You’re not alone.
Hundreds of people flock to Google every month to get that exact same question answered. Yet, it seems like Shopify hasn’t done enough to fix this little problem.
No worries though, I got you.
In this article, I’m going to go through all the key differences between Shopify vs Shopify Plus so that you can make your own smart and informed decision on your own. This includes features, pricing, benefits, and even my own analysis of which is best for who.
So with all of that said, let’s get started.
Shopify vs Shopify Plus: Pricing
Obviously, the most important difference between Shopify vs Shopify Plus is the pricing.
Shopify is built for new(er) ecommerce businesses, including side hustles and dropshippers. You have 3 pricing tiers that start at $29/month, then $79/month, and finally $299/month. The difference in pricing reflects how many users you can have per account, physical retail locations connected to your store, professional reports, advanced report builder, 3rd party calculated shipping rates, shipping discounts, and lower credit card fees. It’s pretty incremental as you grow.
Shopify Plus is really built for medium and large ecommerce businesses. They’re pricing is not shown upfront on their pricing page, but it essentially starts at $2,000/month or it’s 0.25% of sales volume per month, whichever is greater. In exchange, you’re getting a lot of benefits, which we’ll explain below. But one interesting data point is that it will take around $800,000 in sales to breakeven. For a medium or large ecommerce store, that’s a very doable number.
Shopify vs Shopify Plus: Features
There are some pretty significant differences between Shopify vs Shopify Plus in terms of their features. Many of Shopify’s features are pretty standard and well documented. But the extra stuff you get with Shopify Plus can be game changers for the right business.
Dedicated Account Manager
With regular ol’ Shopify, you’re pretty much on your own. Yes, if you need help, you can ask someone for help through phone, email, and live chat. And yes, Shopify’s support team is actually pretty damn great. Plus, if you ever need more help, you can hire an expert through Shopify’s network of contractors.
Shopify Plus takes a much more hands on approach though. They actually give you a dedicated account manager. This account manager will help you with pretty much anything you need, from store setup/migration to helping you find partners to work with for your specific needs. It’s like a concierge service for ecommerce.
Better Theme Customization
Shopify let’s you do basic theme customization. All you need to do is use your Shopify theme’s editor. The one big downside to this though is that it makes it harder to switch to a completely new theme. So, be careful and be sure how far you take it.
Shopify Plus lets you run wild with your customization efforts. That’s because you get direct access to Shopify’s theme language called Liquid. Now, you can do whatever you want. This is pretty important if you want to make a site that looks completely unique and possibly even convert higher than what the average theme will allow.
Unlimited Staff Accounts
With Shopify, only so many users can use your account. More specifically, depending on the Shopify package you’re using, you can have anywhere between 2 and 15 staff accounts. This is great for small businesses, but once you have a sizable team, you’re going to need way more.
Shopify Plus solves this problem by giving you unlimited staff accounts. You also get to manipulate different permission settings. In other words, you’ll be able to allow anyone to work on your store AND you have total control over what they can or cannot do.
With Shopify, you normally are forced to use their default checkout. Again, this is fine for small businesses. But at one point or another, you want something more customized. If not for the extra conversions, then at least for a chance to build a stronger brand identity.
With Shopify Plus, you pretty much have total control. This is because you now have Shopify Scripts, which allows you to do all sorts of things like shipping methods, customer fields, and payment options.
More API Integrations
With regular Shopify, you’re pretty limited here.
With Shopify Plus, you can do almost anything (see the pattern?). For example, you can use 3rd party apps like Giftcard, User, and Multipass. You can also integrate with custom apps. And if you’re more on the technical side, you can even build your own private apps.
With regular Shopify, you’re getting the “basic suite” of apps.
With Shopify Plus, you get additional apps specifically to help businesses like yours. This includes apps to help with wholesale, automation, personalized experiences on your store, managing customer records, and more.
Unified Dashboard For Multiple Stores
With Shopify, your dashboard is focused on your primary store.
With Shopify Plus, you can manage multiple stores on one dashboard. Obviously, this is only a feature that matters if you even have multiple stores. But everyone who does own multiple stores know just how important it is to have easy data reporting and clear communication between teams.
Exclusive Access To Other Resources
With Shopify, if it’s not on their pricing page, you’re not getting it.
With Shopify Plus, you get additional goodies that can help you. For example, you get access to a Shopify Store Plus community to talk with other Shopify Plus users. You get a partners directory to easily find the right tech and agency solutions. And you get the Shopify Plus Academy for guidance on using the Shopify Plus platform.
Is Shopify Plus Worth It?
The short answer is “yes”.
The long answer is that it’s going to come down to the size of your business.
If you’re starting a brand new store, then it’s not a smart idea just because of the $2,000/month pricing alone. Neither do you need any of the bells and whistles Shopify Plus gives you as most of them only matter once you have a profitable business. If anything, you can always upgrade between Shopify’s plans before moving up to Shopify Plus.
However, if your business is making $1MM per year, then yea, it’s a switch to seriously consider. Just Shopify Scripts alone would make your money back. Not to mention the priority support, merchant success manager, the ability to modify your checkout and more. In fact, I’d say that every successful business that has reached product-market fit should move to Shopify Plus.